SWOT is an acronym for Strengths, Weaknesses, Opportunities,
and Threats. A SWOT analysis is a strategic balance sheet of an organization;
that is the strengths of the organization, the weaknesses of the organization,
the opportunities facing the organization and the threats facing the
organization. The purpose of the SWOT analysis is to provide information on
strengths and weaknesses in relation to the opportunities and threats.
When to use SWOT
A SWOT analysis can offer helpful perspectives at any stage
of an effort. It might use to:
·
Exploring
avenues for new initiatives
·
Making
decisions about execution strategies for a new policy
·
Identifying
possible areas for change in a program
·
Refining
and redirecting efforts mid plan.
The
elements of a SWOT analysis:
A SWOT analysis focuses
entirely on the four elements included in the acronym, allowing organizations
to identify the factors influencing strategy. Knowing these positive and
negative elements can help companies more effectively communicate what parts of
a plan need to be recognized.
Internal factors
The first two letters in
the acronym, S (Strengths) and W (Weaknesses), refer to internal factors (think: reputation, patents, location). Which means the resources and experience
readily available to you. As example:
·
Financial
resources, such as funding, sources of income and investment opportunities
·
Physical
resources, such as your company's location, facilities and equipment
·
Human
resources, such as employees, volunteers and target audiences
·
Access
to natural resources, trademarks, patents and copyrights
·
Current
processes, such as employee programs, department hierarchies and software
systems.
External factors
The last two letters in the acronym, O (Opportunities) and T
(Threats), refer to external factors (think:
suppliers, competitors, prices). External forces influence and affect every company, organization
and individual. External factors typically reference things you do not control.
Such as:
·
Market
trends, like new products and technology or shifts in audience needs
·
Economic
trends, such as local, national and international financial trends
·
Funding,
such as donations, legislature and other sources
·
Demographics,
such as a target audience's age, race, gender and culture
·
Relationships
with suppliers and partners
·
Political,
environmental and economic regulations.
SWOT analysis template
Here is a SWOT Analysis
template with some examples filled in:
Strengths
|
Weaknesses
|
·
Political
support
·
Funding
available
·
Market
experience
·
Strong
leadership
|
·
Project
is very complex
·
Likely
to be costly
·
May
have environmental impact
·
Staff
resources are already stretched
|
Opportunities
|
Threats
|
·
Project
may improve local economy
·
Will
improve safety
·
Project
will boost company's public image
|
·
Environmental
constraints
·
Time
delays
·
Opposition
to change
|
A SWOT analysis on BANGLADESH
perspectives:
Bangladesh is one of the poor and most densely populated
country in the world with around 160 million people .The country was under
British and Pakistani colonial rule over 200 years. The country became
independent in 1971. The land of the country is devoted mainly to cultivation.
Soon after become independent Henry Kissinger (former
infamous foreign minister of USA) called Bangladesh “International Basket Case”
but now a day’s scenario has changed. Though By most standards, Bangladesh
looks like a disaster but yet Bangladesh has done better than most countries at
improving the basic standard of living of its people.
Bangladesh has improved a lot for understanding it you need
not to be an economist just look at the national budget. In 1972-73 very first
year of independence the national budget of Bangladesh was Taka 786 crore and in 2015-16 (on going
fiscal year) national budget is Taka 2.95 trillion. The amount of budget
tells us about improvement and progress.
Strengths of Bangladesh Economy:
v
Huge
man power
v
Agriculture
v
RMG Industry
v
Textile Industry
v
Service Sector
v
Capital Market
v
Remittances
v
Sea port
Weaknesses of Bangladesh Economy:
v Lack of capital
v Insufficient infrastructure
v Lack
of quality education
v Lack of new technology
v Poor power supplies
v Slow implementation of economic
reforms
v High illiteracy rate
v Frequent natural calamities
Opportunities of Bangladesh Economy:
v Low
production cost
v Availability
of labor
v Tread friendly Govt. policy
v Bangladesh
has too many historical and scenic
place which is world famous (Cox’s bazar, Sundarbans, Paharpur buddha
bihar, ect). If we can
attract foreigners to visit these spots it will help to earn foreign currency. So it’s a real great
opportunity to build up a good tourism sector all over the country.
v Bangladesh is a big market as a
huge number of people live in this small country. So if we can assure safety
and protection for multinational organizations they will come here to business,
as a result our unemployment would diminish.
Threats of Bangladesh Economy:
v Corruption
v Poverty
v Inept
bureaucracy
v Political
instability
v Unrest
in industry sector
v Money
laundering
v Vulnerability
in agriculture sector
v Power
shortage
v Terrorism
v Due
to climate change Bangladesh experiencing different types of natural disasters.
So government is to invest more money in environment sector and has to reduce
investment in other sectors. That hampers national economy.
Recommendations:
Considering the strengths, weaknesses,
opportunities and threats of Bangladesh economy my recommendations are as
follows:
v Government
has to make bureaucracy skillful. Without adroit bureaucracy national economy
will never develop because it is bureaucrats who execute government’s decision.
Prominent economist AKBAR ALI KHAN wrote in his book named “Economics of
altruism” “পরার্থপরতার
অর্থনীতি” ‘it is totally impossible to
make and execute a plan properly with a corrupt and unskilled bureaucracy.’
v Government
has to ensure political stability.
v Create job opportunity for unemployed.
v Introduce technical education and arrange proper
training for general people thus they can turn themselves into manpower.
v Monetary policy should be more effective so that
investment rises but inflation can be reduced.
v More focus should be given to food security.
Development of agricultural should be boost up. Private and public sector
should be work together to increase production of fertilizer, pesticide, seeds,
agriculture machines etc.
v Money laundering must be stopped.
v Should take expansionary fiscal policy, it helps
to create job opportunity for unemployed.
v Uninterrupted
power supply must be ensured.
v Take
full advantage of all sea ports.
v Actions
must be taken against corruption.
Conclusion:
Bangladesh is
a developing country which in the recent past has been experiencing better
development growth. In every sectors Bangladesh made spectacular progress. Soon
after liberation of Bangladesh former infamous
foreign minister of USA Henry Kissinger labeled Bangladesh as ‘international
basket case.’ But today it is proved that we are not ‘basket case’. Bangladesh made very well in
achieving millennium development goals, we meet almost all of the goals of MGD.
If democracy continues and we can sustain our growth, within very short time we
will emerge as a developed country. But it won’t be very easy. To attain it,
government has to ensure political stability and business friendly environment
and most importantly government must stop interfere in privet sector.
I will end my
writing with a quotation of WILL ROGERS “The business of government is to keep
the government out of business- that is, unless business needs government aid.”
Bangladesh
government should keep it in mind. Government must stop giving subsidies to
state run companies and hand over it to private sector if loss continues.
help full
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ReplyDeleteSWOT analysis templates are one of the easiest ways to do a SWOT analysis of your project, business or the company. The templates are already done so you only have to fill in the details. Different color patterns, headings etc available in these template makes it very easy to come up with very professional SWOT diagrams in minutes. Mentioned below are some SWOT analysis examples available to you at Creately.
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