SWOT is an acronym for
Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is a
strategic balance sheet of an organization; that is the strengths of the organization,
the weaknesses of the organization, the opportunities facing the organization
and the threats facing the organization. The purpose of the SWOT analysis is to
provide information on strengths and weaknesses in relation to the
opportunities and threats.
The SWOT method was originally developed for business and industry, but it is equally useful in the work of community health and development, education, and even for personal growth. The strengths of this method are its simplicity and application to a variety of levels of operation.
The elements of a SWOT
analysis:
A SWOT analysis focuses entirely on the four elements included in the acronym, allowing organizations to identify the factors influencing strategy. Knowing these positive and negative elements can help companies more effectively communicate what parts of a plan need to be recognized.
Internal factors
The first two letters in the acronym,
S (Strengths) and W (Weaknesses), refer to internal factors (reputation,
patents, location). This means the resources and experience readily
available to you.
- Financial resources, such as funding, sources of income and investment opportunities
- Physical resources, such as your company's location, facilities and equipment
- Human resources, such as employees, volunteers and target audiences
- Access to natural resources, trademarks, patents and copyrights
External factors
The last two letters in the acronym, O (Opportunities) and T (Threats), refer to external factors (think: suppliers, competitors, prices). External forces influence and affect every company, organization and individual. External factors typically reference things you do not control. Such as:
- Market trends, like new products and technology or shifts in audience needs
- Economic trends, such as local, national and international financial trends
- Funding, such as donations, legislature and other sources
- Demographics, such as a target audience's age, race, gender and culture
- Relationships with suppliers and partners
- Political, environmental and economic regulations.
Strengths
|
Weaknesses
|
· Political
support
· Funding
available
· Market
experience
· Strong
leadership
|
· Project
is very complex
· Likely
to be costly
· May
have environmental impact
· Staff
resources are already stretched
|
Opportunities
|
Threats
|
· Project
may improve local economy
· Will
improve safety
· Project
will boost company's public image
|
· Environmental
constraints
· Time
delays
· Opposition
to change
|
Strengths
of Bangladesh Economy:
- Huge man power
- Agriculture
- RMG Industry
- Textile Industry
- Service Sector
- Capital Market
- Remittances
- Sea port
Weaknesses of Bangladesh Economy:
- Lack of capital
- Insufficient infrastructure
- Lack of quality education
- Lack of new technology
- Poor power supplies
- Slow implementation of economic reforms
- High illiteracy rate
- Frequent natural calamities
Opportunities of Bangladesh Economy:
- Low production cost
- Availability of labor
- Tread friendly Govt. policy
- Bangladesh has many historical and scenic place. So it’s a real great opportunity to build up a good tourism sector all over the country.
- Bangladesh is a big market international corporations. If we can assure safety and protection for MNCs, they will come here, as a result our employment opportunity would be created.
- Corruption
- Poverty
- Inept bureaucracy
- Political instability
- Unrest in industry sector
- Money laundering
- Vulnerability in agriculture sector
- Power shortage
- Terrorism
Due to climate change Bangladesh experiencing different types of natural disasters. So government is to invest more money in environment sector and has to reduce investment in other sectors. That hampers national economy.
- Government has to make bureaucracy skillful. Without adroit bureaucracy national economy will never develop because it is bureaucrats who execute government’s decision. Prominent economist AKBAR ALI KHAN wrote in his book named “Economics of altruism” “পরার্থপরতার অর্থনীতি” ‘it is totally impossible to make and execute a plan properly with a corrupt and unskilled bureaucracy.’
- Government has to ensure political stability.
- Create job opportunity for unemployed.
- Introduce technical education and arrange proper training for general people thus they can turn themselves into manpower.
- Monetary policy should be more effective so that investment rises but inflation can be reduced.
- More focus should be given to food security. Development of agricultural should be boost up. Private and public sector should be work together to increase production of fertilizer, pesticide, seeds, agriculture machines etc.
- Money laundering must be stopped.
- Should take expansionary fiscal policy, it helps to create job opportunity for unemployed.
- Uninterrupted power supply must be ensured.
- Take full advantage of all sea ports.
- Actions must be taken against corruption.
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